Kliklok installs new automatic cartoning lines for Weetabix
Packaging machinery manufacturer Kliklok has worked with the Weetabix Food Company to successfully install a number of automatic cartoning lines at the UK cereal producer’s Northamptonshire facility.
View ArticlePrivate equity group Baring Asia takes minority stake in Weetabix
Baring Private Equity Asia has acquired a 40% stake in the Weetabix Food Company, as it targets expansion in China.
View ArticleWeetabix unveils high-in-protein breakfast cereal
Weetabix has unveiled a protein-rich cereal, aimed at “healthy and active consumers” looking to increase their protein intake.
View ArticleGallery: New food products for December 2015
This is a selection of new food products published to FoodBev.com in December 2015, including Weetabix, Marmite and Glorious.
View ArticleWeetabix relaunches campaign to get children eating breakfast
Weetabix has relaunched its Weetabuddies campaign, which will encourage children to get creative with their breakfasts.
View ArticlePodcast: A look at the top food and drinks trends in 2016
Bill Bruce takes a look in depth at a couple of products that could be the top food and drinks trends throughout this year .
View ArticleVideo: Top food and drink trends in 2016
Bill Bruce takes a look in depth at a couple of products that could be the top food and drinks trends throughout this year .
View ArticleWeetabix launches ad campaign to support high-in-protein cereal
Weetabix has launched a television advertising campaign to support the release of its high-in-protein breakfast cereal.
View ArticleWeetabix invests £3m to support Summer of Sport campaign
Weetabix has unveiled a new campaign with £3m advertising spend, designed to encourage consumers to get active.
View ArticleBarilla emerges as frontrunner to acquire Weetabix in £1.5bn deal
Barilla has emerged as the most likely buyer for Weetabix – the cereal company put up for sale by its Chinese owner – according to reports.
View ArticleUK cereal company Weetabix sold to US’ Post Holdings for $1.8bn
British cereal maker Weetabix is to be acquired by US firm Post Holdings for $1.8 billion, following reports in January that owner Bright Foods would sell up.
View Article‘Opportunities for growth’ with Weetabix deal, Post CEO says
The CEO of Post Holdings has said that he is 'excited about the growth opportunities' that the Weetabix acquisition provides.
View ArticlePost revenue and profits higher in quarter Weetabix deal closed
US cereal producer Post Holdings has recorded sales of $1.27bn in the third quarter of its fiscal year, after buying UK peer Weetabix. The post Post revenue and profits higher in quarter Weetabix deal...
View ArticleWeetabix adds fruit to cereals to target healthy breakfasting
Weetabix is introducing two variants with fruit pieces as it targets consumers seeking a healthier breakfast. The post Weetabix adds fruit to cereals to target healthy breakfasting appeared first on...
View ArticleKliklok installs new automatic cartoning lines for Weetabix
Packaging machinery manufacturer Kliklok has worked with the Weetabix Food Company to successfully install a number of automatic cartoning lines at the UK cereal producer’s Northamptonshire facility....
View ArticlePrivate equity group Baring Asia takes minority stake in Weetabix
Baring Private Equity Asia has acquired a 40% stake in the Weetabix Food Company, as it targets expansion in China. The post Private equity group Baring Asia takes minority stake in Weetabix appeared...
View ArticleWeetabix unveils high-in-protein breakfast cereal
Weetabix has unveiled a protein-rich cereal, aimed at “healthy and active consumers” looking to increase their protein intake. The post Weetabix unveils high-in-protein breakfast cereal appeared first...
View ArticleGallery: New food products for December 2015
This is a selection of new food products published to FoodBev.com in December 2015, including Weetabix, Marmite and Glorious. The post Gallery: New food products for December 2015 appeared first on...
View ArticleWeetabix relaunches campaign to get children eating breakfast
Weetabix has relaunched its Weetabuddies campaign, which will encourage children to get creative with their breakfasts. The post Weetabix relaunches campaign to get children eating breakfast appeared...
View ArticlePodcast: A look at the top food and drinks trends in 2016
Bill Bruce takes a look in depth at a couple of products that could be the top food and drinks trends throughout this year . The post Podcast: A look at the top food and drinks trends in 2016 appeared...
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